Peagreen PR - the Personal Approach to Public Relations

 

Peagreen people
At your service
Why Peagreen PR?
Clients
Make contact

Peagreen PR is an ethical public relations consultancy, based in south east Scotland. We are members of IF&IT, a creative union of self-employed professionals, committed to ethical design, marketing and public relations. We offer support to organisations who need inspiration and practical help to boost their media profile, manage their good reputation and communicate better with their stakeholders. When you talk with the team at Peagreen PR, you talk directly to marketing, public relations and new media professionals who, together, have over fifty years real experience in the retail, charity, arts, local government and leisure sectors. We offer you honest assessments, clear and achievable goals, creative thinking, quality implementation and a transparent and realistic service. Most importantly, without costing you the earth.

Peagreen People

Managing Consultant : Sandra Grieve, MIPR

sandragrieve@peagreenpr.co.uk

Sandra is an experienced manager and public relations professional. As marketing manager of Scotland’s most prestigious department store, Jenners of Edinburgh, she targeted the tourism sector as well as building the native customer base. Previously, Sandra worked in marketing and PR at the Scottish Community Education Council and at Christian Salvesen plc, where she was responsible for all promotional activities.
Sandra has extensive teaching experience with Napier University, Jewel & Esk Valley College and lately, Queen Margaret University. She gained valuable consultancy experience when she joined PHPR in 2002.
Her clients included a retail consultant, Scotland’s leading childcare charity and a major Scottish-based overseas aid charity. Sandra is a full member of the Chartered Institute of Public Relations (CIPR).

Associate : Tom Orr, MA, PGCE

tomorr@peagreenpr.co.uk

Tom's work has included creating one of the country's leading symbols resources for accessibility. His web design work compliments his work in accessible graphic design. He develops standards compliant HTML and CSS based websites following the W3C's Web Content Accessibility Guidelines.

Associate : Nicky Orr, MA (Hons)

nickyorr@peagreenpr.co.uk

Nicky is a copywriter, specialising in new media communications. She has worked in marketing and PR for over 20 years, firstly in the arts and local government, then in telecommunications. She headed up a number of product launches projects and has long experience organising promotional events.
Nicky now develops words and creatives for websites, online magazines and emails. In print, her work focuses on the cultural industries and small business. She has also taught writing skills for PR and the web.

At your service

“Public relations is about reputation: the result of what you do, what you say and what others say about you. It’s the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics". So says the Institute of Public Relations.
Your growing reputation will require a multi-layered and flexible approach to public relations, using the most appropriate activity for your business and your budget. Peagreen PR can give you a helping hand when you most need it.

The press and media

When you have a good news story, telling it in the press can enhance your reputation as a quality business. We know that the press and media don’t always respond to noisy, pestering PR people. Our experience with journalists is based on long-term contacts and trusting relationships. And not forgetting, powerful gut instinct. We know a good story when we hear it. And so do the press.

Events

Events are an invaluable way to communicate the nature and value of your business to customers, colleagues and the media.
Attention to detail can make a good event, great. Whether it’s a local hospitality or an international conference, the process is the same. You need to find inspiration, aspiration and enthusiasm. Then we will make it a reality with detailed research and planning, professional implementation and honest evaluation.

New media

The internet provides a thrilling opportunity for communication. Your website is a window through which the world can view your business. But it must work hard, the competition is tough. We specialise in clean, simple, easily navigated sites with visual impact. We can create rich text emails and CD-ROMs. We are committed to the Web Accessibility Initiative and compliance with the Disability Discrimination Act (1995).

Writing copy

Think of the most absorbing piece of art you’ve ever seen. Or the greatest music to wrap itself around you. Why was it so good? Most likely, there was clarity of vision. There was inspiration, skill, balance. And there was something to capture your imagination and interest, a hook.
Not everybody can write good copy. We will understand your message and your customer. We will listen to the language of your business and create promotional text with clarity and balance. We will help you to find that hook.

Why Peagreen PR?

The better your reputation, the greater your chance of business success. The team at Peagreen PR will help you develop and maintain valuable relationships with your customers through our simple common sense approach to public relations.
There are no account managers in this team - you will work with our managing consultant, from initial assessment through strategy development to implementation. You will work directly with our designer, so that new technology becomes part of your business success.
At Peagreen PR, we have extensive experience in dealing with the media. Our media contacts are personal and familiar, our goals are honest and realistic.
You will receive a detailed log of how we spend our time working for you. We value discipline, professionalism, quality work and attention to detail.

Clients

The Westgate Gallery, North Berwick

Peagreen PR advised the Westgate Gallery on implementing a local direct marketing campaign. Peagreen has also achieved coverage for the Gallery, both locally in the East Lothian Courier and the Edinburgh Evening News and nationally in Scotland on Sunday and Home Plus Scotland magazine.

The School of Management and Languages
Scottish Borders Campus
Heriot-Watt University

Peagreen designed and produced postcards and posters targeting the local student population. Peagreen also obtained coverage in The Southern Reporter, BBC Radio Scotland Borders, Radio Borders and Borders TV.

“We used Peagreen to target potential students in and around the Borders area. The local coverage we obtained increased our enquiries by 25%.”
Cath Fenton, Course Director – Undergraduate Programmes, Heriot-Watt University

Traquair House
Innerleithen

Peagreen supported an annual programme of events at Traquair House. In addition to web coverage, event-related information was included in the following media: The Peeblesshire News, The Southern Reporter, The Herald, The Scotsman, BBC Radio Scotland, BBC Reporting Scotland, Radio Borders and Borders TV.

“I’ve found Peagreen to be very useful to support events such as our annual Medieval Fayre.”
Catherine Maxwell-Stuart, 21st Lady of Traquair

Shelagh Richards
Capital HomeStaging

Peagreen has designed and updated the Capital HomeStaging website and achieved extensive media coverage for Capital HomeStaging in the following vehicles: The Scotsman, The Herald, The Sunday Herald, Scotland on Sunday, Home Plus Scotland magazine, The Home Seeker magazine, ESPC Homepages, BBC Radio Scotland and SAGA Radio.

“Peagreen PR has raised the profile of Capital Homestagers through effective web design and extensive media coverage in the home and property press.”
Shelagh Richards, Capital HomeStaging

Make contact

address : Peagreen PR, 35 Edderston Road, Peebles EH45 9DT
telephone: 07718 296707
email : enquiries@peagreenpr.co.uk